Fountain Valley, CA - February 21, 2012: Event Promotional Director, Mike Follmer announced today the signing of a new major sponsor for the 8th Annual IJSBA HOT PRODUCTS Mark Hahn Memorial Havasu 300. CytoSport, the premier worldwide manufacturer of sport-oriented nutritional products has agreed to make their Muscle Milk line of performance inspired nutritional products the exclusive nutritional products of the Hot Products Mark Hahn Memorial Havasu 300 PWC Race.

In announcing the long term agreement today between CytoSport and The Mark Hahn Memorial race as well as with Team Follmer, Mike Pickett, co-founder of CytoSport said, "Since the Mark Hahn Memorial is the premier PWC endurance race in the world it is only natural that Muscle Milk, the world's leading nutritional supplement line of products should be involved. At CytoSport, we feel fortunate to be a part of every athlete's success! To help every competitor do what they do best. To help them achieve their goals. To help them live healthy. To help them gain a better time, to finish the race, and to have a "great race." To leave the race feeling like there is still more in them. That is why our motto at CytoSport is 'Driven by Science – Inspired by Performance' We rely on science to create the best products we can, and we rely on our customers for inspiring us to do so. Be safe, ride hard, and keep it up - CytoSport will do the same by making Muscle Milk part of your winning regimen."
CytoSport was founded in 1998 by the father/son team of Greg and Mike Pickett. Since then it has grown into a premier worldwide manufacturer of sports-oriented nutritional products that address the needs of athletes and active lifestyle individuals at every level. With every product and every decision, they pursue quality and taste with the athlete in mind.
Their 150,000 sq ft. state-of-the-art manufacturing facility where they produce all of their powder products and pre-blends for ready-to-drink products is also where they exercise complete control over all their brands – from what goes into the mix to what goes into the package. This approach provides a critical speed to market advantage over the competition, and it gives their devoted following of consumers –peace of mind knowing the safety, efficacy, and authenticity of the CytoSport brands is a given.

"Having known the Pickett's for many years I am delighted to finally be in a position to help with their marketing efforts," said Mike Follmer. "As with the Mark Hahn Memorial and Team Follmer activities, Muscle Milk is all about innovation, and people expect their products to work and taste great."
February 25th will mark the first time that Muscle Milk will be put to the ultimate test of endurance at the "Worlds Longest Continuous PWC Endurance Race" - The 8th Annual IJSBA HOT Products Mark Hahn Memorial Havasu 300.